Spotify: RapCaviar

Active Theory

ACTIVE THEORY

In collaboration with Spotify design team, we created as a user experience site to highlight their popular RapCaviar playlist and let users prove their loyalty to their favorite artists. Using Spotify's API, custom share screens were created for each user based on percentiles of when they first listened to artists. With this project being their first interactive 3D campaign, we worked closely with the team to make sure the experience would feel right and fit in with Spotify's iconic identity.

Role: 3D, Lookdev, Lighting, Material RND

https://day1club.byspotify.com/
The Brand Identity
Hypebeast