For this project, the team created a user experience site that would let Spotify users prove their loyalty to their favorite rappers and flex their stats on social media. With Spotify's API, custom share screens were created for each user based on percentiles of when they first listened to artists. With this project being their first 3D based campaign, we worked closely with Spotify's design team to make sure the experience would feel right and fit in with Spotify's iconic identity. With successful sharing, the site was able to bring in over 2 million active users during its first week.
Check out the full experience here: https://day1club.byspotify.com/
Tools: Cinema 4D, Octane Render, Substance Designer, Adobe Photoshop