During lockdown we created the first ever fully digital clothing campaign for Adidas with their new Chile20 collection. The project was a major milestone for the team having led campaign production across different areas including social media, physical retail, and the web experience.
Role: 3D, Modeling, Optimization RND, Lookdev, Lighting, WebGL Shaders
CHILE20 was a special project for us as we led campaign creative and production across website, in store retail, social media and PR.— Active Theory (@active_theory) October 8, 2020
It was also adidas Originals' first apparel launch using product visuals created purely in digital. https://t.co/R1csIwwX50 pic.twitter.com/j2R6vBGObH